Published on May 6, 2016
Woolmark asked us to make a short film describing the different stages in the wool production process, from the fleece to the finished garment. We came up with the simple idea of showing the journey from the wool’s point of view. As the rest of the fleece is industrially processed, we follow its adventures – and its transformation.
Take a look at the case study here: vimeo.com/109022399