Made in China – Factory City – Documentary47:21

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Published on July 5, 2016

They live there. They eat there. Their children attend school there. But most of all, they work there. They are the 17,000 employees of EUPA, a “Factory City” in the southeast corner of China.
EUPA’s massive workforce pumps out 15 million irons per year, millions of sandwich grills, microwaves, coffee makers and blenders. Now they are about to take the manufacturing world by storm with their introduction of solar powered products. From the 2500 microwaves that come off the line each day to the four tons of rice served daily in the five cafeterias, we showcase the process and the personalities that keep this massive machine well-oiled.
The show will focus not only on how the goods are made, but how the Factory City operates.It’s a novel concept for the rest of the world. But it’s become a way of life in China, where a new industrial revolution is unfolding on a scale the world has never seen.
Made in China or Product of China (simplified Chinese: 中国制造; traditional Chinese: 中國製造; pinyin: Zhōngguó zhìzào,) is a country of origin label affixed to products manufactured in the People’s Republic of China

A series of highly publicized scandals involving faulty products exported from China in recent years (notably food safety incidents such as protein adulteration and the 2008 Chinese milk scandal) has harmed the Made in China brand, as 40% of product recalls in the United States were of imports from China.  Nevertheless, new scandals continue to surface.  Despite the recent[when?] scandals, most consumers do not consistently check for the country of origin label[citation needed], and there is little brand awareness for Chinese products in particular. The “Made in China” brand was historically challenged by the US Cold War media campaigns that reported negatively on the brand and publicized hearings on the security of Chinese products in the United States Congress. Conversely, some advertising companies and the American Chamber of Commerce  in Shanghai have since the late 1990s endeavored to shed the Made in China brand of its cheap image, as Made in Japan has done.

Marketing significance

The Made in China label is one of the most recognizable labels in the world today, due to China’s rapidly developing manufacturing industry, its relatively low manufacturing wages[c and it being the largest exporter in the world.

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